Warakirri appoints head of marketing and product

Warakirri Asset Management has appointed former Franklin Templeton head of marketing, Joe Marassa, to their head of marketing and product role. He'll look after the marketing, product, and digital strategy for the group.

Managing director Jim McKay said they were delighted that Marassa was able to join the organisation. "It's an exciting time of rapid growth and development at Warakirri and his wealth of experience in asset management and financial services more broadly will be vital to assist drive our growth ambitions.

"Joe's experience spans a wide range of asset classes and investment vehicles across the retail, wholesale and institutional channels. He also has a proven track record of growing brands and executing effective marketing and product strategies for several funds management businesses", said McKay.

Marassa said he was thrilled to join Warakirri. "The Head of Marketing and Product role is a greenfield opportunity; the organisation is undergoing transformational change and it's an exciting time to build the Warakirri brand."

Marassa spent nearly 7 years with Franklin Templeton, including time as head of marketing. He was also the head of distribution services at ING Investment Management for more than eight years.