Publicis Australia CEO joins KPMG

KPMG Australia has appointed former Publicis Communications chair and Publicis Australia chief executive officer, Andrew Baxter, as senior adviser to the firm's entrepreneurial Customer, Brand & Marketing Advisory (CBMA) business.

In this new Sydney-based role, according to KPMG, Baxter will advise key CBMA clients on his speciality areas of brand and customer experience, as well as support the CBMA leadership team in the development of a range of new growth initiatives.

Commenting on Baxter's appointment, Paul Howes, partner-in-charge of KPMG CBMA, said: "In under a year our CBMA team has grown to over 100 people and is delivering work for some of Australia's most forward-thinking organisations - Andrew will help us build to the next level. He is one of Australia's most respected brand leaders with over 25 years of pushing the status quo when it comes to helping brands connect with their customers."

Baxter added: "I'm excited to be joining the fast-growing team at KPMG. The rise of the customer is reshaping how businesses operate, and now more than ever Australian companies need a "whole of organisation" approach to their marketing and operations."