Profile Financial Services appoints CEO

Sarah Abood joined Profile Financial Services as chief executive officer in February 2010.

Abood started her career in financial services with AMP in 1989, holding diverse roles including IT analyst, technical adviser and sales manager over nine years. Since then she has held senior marketing and management roles with Rothschild, Westpac, BT, Colonial First State and Fidelity International before taking on the top job at Profile.