Prime Financial appoints new MD, Strategy and Operations

Prime Financial Group (Prime), an ASX-listed financial services and advisory firm, has appointed Olivia Long as managing director, strategy and operations for its wealth management and superannuation division.

Long, who has more than two decades of management experience in the financial services sector, was previously the chief executive officer of specialist self-managed super fund administrator, SuperGuardian.

In her new role, she will be responsible for the development and delivery of Prime's products and services, as well as helping to drive its marketing and public relations activity.

Long said of her appointment: "I am looking forward to bringing my varied experiences and knowledge of financial services to this new role, contributing to the group's next growth phase by working closely with and as part of the leadership team to build Prime into the leading integrated advice firm of the future."