Perennial Value appoints new Head of Retail Sales

Perennial Value Management has announced the appointment of Cesar Farfan to the newly-created role of head of retail sales, effective October 2017.

His appointment comes during a period of expansion for the firm, with Perennial Value pushing into the listed market and forming strategic partnerships with asset management brands such as Daintree Capital.

Farfan has over 20 years' experience in financial services, predominantly in funds management and capital markets roles. He has worked with Perennial Value since 2015 as a senior investment specialist, and in his new role with the firm he will lead a dedicated retail division in support of advisers and their clients.

Prior to joining Perennial Value, Farfan held senior distribution and product roles at Westpac, MLC, Macquarie Bank and IOOF.

Commenting on Farfan's appointment, Perennial Value managing director, John Murray, said: "Cesar's appointment comes at a crucial time for our organisation as we expand our investment capabilities across the business, particularly at a time when the industry faces challenges and competition from new entrants and disruptors."

Farfan added: "I'm excited to be leading the sales and marketing team at Perennial Value and look forward to expanding the firm's capacity and its strong reputation."