NAB adds to senior marketing team

National Australia Bank (NAB) has announced three new senior hires to it's marketing leadership team, including Karen Ganschow's appointment as general manager consumer marketing & customer strategy, effective immediately.

Ganschow joins from Westpac, where she was general manager of customer relationship management & digital. Prior to that, she led the mobile and internet customer value proposition and the launch of key programs at Optus.

Also joining the marketing leadership team is Suzana Ristevski as general manager business marketing & customer strategy and Analisa Kirby, as general manager intermediary marketing.

Commenting on the new team, NAB chief marketing officer, Andrew Knott, said: "Karen, Analisa and Suzana are each highly experienced marketing leaders who bring their clear passion for marketing and for customers to NAB."

"We've gone for the best of the best in their respective fields, and I'm very excited to see each of these marketing leaders join the NAB Marketing team."