IOOF appoints service model transformation chief

IOOF has promoted ClientFirst GM Chris Weldon to chief transformation officer. In his new role, Weldon will lead the integration of pensions and investments and MLC Wealth.

"We are at an inflection point of change for the Australian advice landscape," said IOOF CEO Renato Mota. "The value of quality financial advice has never been more apparent than it is today. Equally, the need to create a professional business model has never been more apparent.

"I have appointed a Chief Transformation Officer, Chris Weldon, who was most recently leading our transformation of service model for our front-line teams. Prior to this, Chris worked in senior product roles at both IOOF and at MLC. This made him the stand-out candidate for the role."

Weldon has been with IOOF since 2011 when he joined as head of product. He was the manager for Wrap investments at MLC and also spent time with Aviva and Challenger.