AUI appoints GM - Digital & Marketing

Natalie Ellisdon has joined Australian Unity Investments (AUI) in the newly-created role of general manager - digital & marketing, reporting to chief executive officer David Bryant.

Ellisdon was most recently marketing director at iSelect and prior to that spent more than six years at GE Capital where she held a variety of leadership roles. She started her career with Macquarie Bank.

At AUI, she will be responsible for the business's strategic marketing and brand activities, digital capabilities and market research, including the development, implementation, co-ordination and outcomes of all of AUI's strategic marketing initiatives.

Commenting on the appointment, CEO David Bryant said: "Natalie has led multi-million dollar projects in product development, brand, lifecycle and digital innovation, and this background will help drive a seamless, fully integrated customer experience at AUI."