AIA Australia names head of behavioural economics and design

AIA Australia has appointed longtime Swiss Re head of behavioural research, Alison Mclean, to the role of head of behavioural economics and design.

Mclean joins the AIA Australia strategy team where she will apply behavioural science, data, and design to develop customer-led propositions.

"AIA has long seen the value of behavioural economics as one of the key disciplines for understanding human behaviour and decision making. It is embedded in our market-leading AIA Vitality health and wellbeing program, which incentivises members to understand and improve their health over time," an AIA spokesperson said.

"Having seen the success within AIA Vitality, we want to ensure behavioural science is embedded across our organisation, enabling us to design and deliver solutions that work for real people."

Mclean spent more than 13 years with Swiss Re. Before that, she was a case manager at HCML. She holds a master's degree in health economics, policy, and management from the London School of Economics.

Reporting from Kanika Sood at Financial Standard contributed to this story.