Q&A with REST's new GM Customer Service
Beth Parkin has joined REST in the newly-created role of GM customer service. Having previously worked for some of the world's leading brands, Beth tells Industry Moves that she looks forward to applying "contemporary customer experience practices" within the fund. She also shares her secret skill, her fabulous first job, and the character trait that she most admires.
Beth Parkin has joined REST in the newly-created role of GM customer service. Having previously worked for some of the world's leading brands, Beth tells Industry Moves that she looks forward to applying "contemporary customer experience practices" within the fund. She also shares her secret skill, her fabulous first job, and the character trait that she most admires.
What are you most looking forward to in the new role?
This is an interesting and exciting industry to be part of with a lot of change taking place. I'm looking forward to getting to know the industry and applying contemporary customer experience practices within REST.
How have your previous roles prepared you for this role?
I have a long history in service from frontline roles through to strategy encompassing direct management of large customer service environments and outsource providers across voice and digital channels. I've been fortunate to work for some of the world's leading brands which has given me a solid perspective on best practice customer experience.
What do you think will be your biggest challenge in the first 12 months?
The application of customer service is largely the same across industries, but there are nuances in super that will be interesting to work within. We have a big opportunity ahead of us in the digital space to better engage our customers.
What is the best advice you've ever received?
Don't be afraid to fail, but fail fast and learn quickly!
Who do you most admire and how have they influenced your life/work?
I honestly can't think of one person; there are many. Essentially, I admire people who have been brave enough to change the world through innovation or strong leadership.
Where did you grow up?
Orange County, California.
What was your very first job?
Windsurfing Instructor on Mission Bay in San Diego.
Do you have a secret skill/hidden talent?
I'm a recreational pilot in my spare time.
Is there a particular charity or cause that you support?
I support the RSPCA regularly and ultimately want to volunteer as an Angel Flight pilot.
