Integrity Life retail offering

Integrity Life has launched a new life insurance offering for risk advisers to offer their retail clients. The launch follows a pilot program with specialist risk advisers in which the firm worked worked with the advisers to address their top frustrations when working with life insurers

The new offering focuses on innovation, through new technology and better customer experience for both advisers and their clients. It offers robust medical definitions, a personalised claims process and a life insurance experience which Integrity says is respectful, transparent and fair.

"We have set ourselves a high benchmark with our name, and we are committed to exceeding it. We will work with financial advisers to empower them to provide all Australians retail life insurance that delivers the best possible protection, straightforward medical definitions, and is free from the systemic problems that exist within legacy providers." Integrity Life managing director, Chris Powell, said.