Vanguard head of marketing comes from Sport Australia, has ANZ experience

Vanguard's new head of marketing has spent the last two years with Sport Australia and had spent more than 11 years with ANZ, most recently as group GM of marketing.

Louise Eyres joins the organisation just months before Vanguard launches their own public superannuation offer.

Eyres will lead a Melbourne-based team as Vanguard splits its product and marketing function into two more specialised functions. Evan Reedman, who has led Product and Marketing for four years, will continue to lead Vanguard Australia's growing product function. Eyres' role is a newly-created one.

Eyres has significant experience managing go-to-market offerings using brand equity and digital channels. She is one of three appointments announced today, including the head of human resources and a product lead for Vanguard's planned public superannuation offer in 2020.

All three appointments will report to Vanguard Australia managing director Frank Kolimago. He says that the appointments signal the organisation's intention to strengthen their leadership in the financial services sector. "As the Australian business continues to develop our organisational capabilities in support of investors, financial advisers and institutions, we're excited to welcome Louise, Maxim and Michael to bring a valuable mix of expertise and experience to Vanguard Australia."