SuperConcepts appoints GM Growth

Executive Move


SuperConcepts has announced the appointment of Annette Sheppard to the firm's leadership team as general manager of growth.

In this role, Sheppard will oversee key account relationship management, sales and marketing functions. Previously, she served as SuperConcepts national sales manager, having joined the firm from AMP in 2016.

Sheppard has worked within the self-managed super fund industry for more than 13 years, after previously holding various positions with accounting and boutique administration firms that serviced both SMSF’s and corporate and industry super funds, SuperConcepts said.

She is joined on the leadership team by Yasmin Omar-Meer, who has been appointed general manager of strategy, product & price.

Commenting on the appointments, SuperConcepts CEO Lara Bourguignon said: “SuperConcepts has a strong culture of succession planning with our staff and I’m always pleased when we can reward homegrown talent and showcase the depth of talent and SMSF experience we have within the organisation."

She added: “Annette will bring a strong customer view to our Leadership Team. Yasmin’s appointment confirms the sense of entrepreneurialism that we will bring to product and strategy, ensuring our teams are agile and responsive to market trends and customer needs."

The two new roles replace the role of chief operating officer which was previously held by James Fitzpatrick.


June 2019

National Sales Manager



June 2019

General Manager, Growth


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