Ignition Wealth announces new Head of Sales

Executive Move


Digital advice firm, Ignition Wealth, has announced the appointment of Helen Thom as head of sales, effective immediately.

Thom previously spent three years at financial services technology provider, Midwinter, most recently as head of distribution, having been promoted from the role of senior BDM in 2016. Before this, she held roles at Decimal, AMP, AXA and RetireInvest.

Commenting on her appointment, Ignition Wealth CEO, Manish Prasad, said: “As Ignition Wealth continues to expand, we will maintain our focus on a capabilities and culture mindset. Helen Thom represents this perfectly. She is an absolute leader in her field of expertise having lived through the advice technology revolution. She has an incredibly determined work ethic and she’s a lot of fun.”

Thom added: “It’s exciting to be joining Ignition Wealth at a time of such transformation. I’m looking forward to working closely with enterprise clients, but even more exciting is the opportunity to take decision guidance out of financial services and into endless new industries with myriad applications.”

As part of the firm's global expansion, Ignition Wealth said it plans to double its number of staff by the end of 2019.

"Growth, growth, growth!": Q&A with Helen Thom, Ignition Wealth's new Head of Sales

What makes a great salesperson?

The three key things are a great work ethic, experience and industry knowledge. It’s vital to understand the industry and the needs of your clients and for me that’s really understanding the advice industry and being a subject matter expert in financial advice. Because I understand how my clients operate I can sell a solution that really benefits the businesses I work with.

What drew you to Ignition Wealth?

The awesome technology that sits behind the business, the people, the culture and the trust that I have in the leadership and directors. I have a longstanding working relationship with CEO Manish Prasad and love working with such a smart operator.



June 2018

Head of Distribution

Midwinter Financial Services


July 2018

Head of Sales

Ignition Wealth

News reports on this move

Financial Standard