Club Plus appoints Head of Member Experience

Club Plus Super has announced the appointment of Beth Parkin as the $2.7 billion fund's new head of member experience.

Parkin was most recently with industry super fund Rest where she held the role of general manager customer service.

Commenting on her appointment, Club Plus Super CEO Stefan Strano said: "Beth has more than 20 years' experience championing the 'voice of the customer' through global high-profile brands and a record of proven success in digital strategy and innovation. During a competitive recruitment process, we were impressed by Beth's experience and commitment to delivering for our members with creative and strategic thinking."

Club Plus Super established a dedicated member experience team almost two years ago, combining member servicing, an internal contact centre, marketing, and communications.

Parkin said that "it's an exciting time" to join the fund and that she is looking forward "to leading a number of strategically significant 'experience' initiatives".

Parkin replaces Tracey McDonald who spent 10 years at the fund before departing in January 2019.