ASFA appoints GM Member Strategy, Communications & Brand

Katrina Horrobin has been appointed general manager member strategy, communications and brand at ASFA, effective 1 January 2013.

Horrobin's responsibilities include member communication, media management, consumer education, and Superfunds magazine.

She has over 20 years of leadership and management experience across marketing and operational roles. She has worked for large, complex organisations including Optus and AAPT, as well as been a founding leadership team member of three different start-up businesses in telecommunications and technology.